Your glow, lifted.
Introducing Glossier’s "On Cloud 9," a campaign that celebrates the beauty of lightness, clarity, and play. Inspired by that weightless, post-cleanse feeling, Cloud 9 is an invitation to drift above the noise and rediscover what makes you glow.
Here, skincare and makeup blur like the sky at golden hour: effortless, luminous, and alive. Each product reimagines the idea of “cloud” through texture, tone, and transformation.
Cloud Paint, reborn with adaptive color technology, now melts seamlessly into your skin and adjusts to your natural undertone – your shade, your cloud.
Sky Blue Eyeliner and Eyeshadow Stick, airy yet bold, frame the eyes with a cool wash of confidence.
Foaming Facial Cleanser, soft as a whisper, clears and hydrates with a cloud-like lather that feels as good as it looks.
Cotton Candy Bath Bomb, a new Glossier indulgence, turns your self-care ritual into a pastel dreamscape of scent and silkiness.
Glossier's cult-favorite formula returns softer, smarter, and more personal than ever before. Designed with adaptive pigment technology, the new Cloud Paint reacts to your skin’s natural pH and undertone to create a hue that’s uniquely yours– no two clouds look the same, and neither should your blush.
Your complexion’s soft-focus filter. The blush that becomes YOUR natural blush.
Next up: Blue, but make it Glossier.
Introducing the Sky Blue Eyeliner and Eyeshadow Stick: a soft rebellion wrapped in serenity. Inspired by the weightlessness of clouds and the calm clarity of open skies, this duo redefines what “bold” looks like.
The Foaming Facial Cleanser
A foamy escape for your everyday routine.
The cleanser that makes you feel like air.
You’re just a wash away from Cloud Nine
The Cotton Candy Bath Bomb turns your tub into a pastel cloudscape: soft pink swirls, frothy bubbles, and a scent that melts like sugar on skin. Infused with hydrating oils and mineral salts, it leaves your body silky, your mind quiet, and your bathroom smelling like a dream.
Welcome to your cloud nine ritual.
Step inside the cloud.
For the On Cloud Nine campaign, Glossier and Sephora reimagine what a beauty space feels like: airy, tactile, and alive.
The store's dedicated Glossier wall is wrapped in soft gradients of pink and blue, inspired by morning skies and cotton candy dreams.
Every curve, mirror, and shelf is designed to feel weightless, reflecting light like dew on skin.
Did someone say Sweet Treat?
To celebrate the launch of On Cloud Nine at Sephora, each visitor receives a limited edition mini gift bag, filled with Glossier-branded surprises: a pouch of cotton candy spun like clouds, buttery-pink popcorn with a light shimmer glaze, and glossy bubblegum embossed with the iconic G.
Come for the Gloss. Stay for the Clouds.
